Privacy Policy
1. Who we are
Sweet Belt is a puzzle game published on Google Play and the App Store by EKSAND BİLGİSAYAR SANAYİ TİCARET LİMİTED ŞİRKETİ ("Eksand", "we"), a company established in Türkiye. Address: Bostanbaşı Mahallesi, İncirlik Sokak No: 8/5 Z/4, Yeşilyurt / Malatya, Türkiye. Eksand is the data controller under Turkish Personal Data Protection Law No. 6698 (KVKK), the EU General Data Protection Regulation (GDPR) and the UK GDPR. You can reach us at [email protected].
2. What data we process
a) Data that stays on your device
Your level progress, whether you own "No Ads", stars, score records, daily streak, coins, boosters, oven tickets, Recipe Book progress, remaining hints, your language, sound, music and vibration settings, your consent choices and your age group (see section 8) are stored in the app's storage on your device. None of this is sent to us. Uninstalling the app deletes all of it, and Settings → Reset progress deletes your game progress.
b) Analytics (16 and over, only with your permission)
If you are 16 or older, the game asks you once whether we may collect anonymous gameplay stats. If you tap "Sure", the following is sent to GameAnalytics to help us balance and improve the game:
- A randomly generated anonymous user ID and session information,
- Game events: level start, finish and fail, stars earned, hint, booster and rescue use, oven use, ad events (watched/skipped/failed to load), taps on the share button,
- Platform (Android or iOS), game version and language,
- Technical details such as device model and operating system version.
We do not collect your name, email, phone number or precise (GPS) location. As with any internet connection, your IP address reaches GameAnalytics' servers, and GameAnalytics may derive a coarse, country-level location from it. If you say no, or if you are under 16, the analytics library is never started and no events are sent.
c) Ads (Google AdMob)
A short video ad plays when you tap a button to get a reward: a rescue when the belt is full, extra hints, protecting your daily streak, a free booster or the daily coin gift. In addition, when you win a level and move on to the next one, an interstitial ad may be shown, at most once every 3 minutes and never in the first levels; ads never interrupt gameplay. Ads are served by Google AdMob, which may process the following:
- Advertising identifiers: on Android, the Android Advertising ID (which you can reset or delete) and the app set ID; on iOS we do not request App Tracking Transparency (ATT) permission, so the IDFA is not used, though Google may use app- or developer-scoped identifiers,
- IP address and a coarse location derived from it,
- Device and app information, performance and crash data,
- Your interactions with ads (impressions, taps, video views).
On iOS, and for players under 16 on every platform, only non-personalized ads are requested. For players under 13, ad requests are marked as directed at children and the advertising ID is not sent (see section 8). Ad content is limited to the "General audiences" rating. In the European Economic Area, the UK and Switzerland, players aged 16 and over see Google's consent form at startup and can change their choices later with Settings → Ad privacy options.
d) In-app purchase ("No Ads")
The optional one-time "No Ads" purchase is handled entirely by Google Play or the App Store. We never see your payment details or your store account; the app only asks the store whether the purchase is active and remembers the answer on your device.
e) Sharing
If you tap "Share", a score card image and a short text are sent through your device's share menu to the app you pick. That content never reaches us.
f) App stores and this website
Google Play and the App Store process the data needed to download and update the app under their own privacy policies; we only receive aggregated, anonymous download and crash statistics from them. This website only hosts information pages; it is served by Cloudflare, which processes standard server logs (IP address, browser, requested page) to deliver and secure it. The website sets no cookies.
3. Purposes and legal bases
| Processing | Purpose | Legal basis |
|---|---|---|
| Progress, settings and age group stored on your device | Running the game, keeping your progress, applying age-appropriate settings | Data does not leave your device; necessary to provide the game (GDPR Art. 6(1)(b), KVKK Art. 5(2)(c)) |
| GameAnalytics stats | Balancing difficulty, finding bugs, improving the game | Explicit consent (GDPR Art. 6(1)(a), KVKK Art. 5(1)). You can withdraw it at any time. |
| AdMob ads (rewarded and interstitial) | Showing the ad you asked for in exchange for a reward and ads between levels, ad measurement, fraud prevention | In the EEA/UK, the consent you give through Google's consent form (GDPR Art. 6(1)(a)). Elsewhere, and for non-personalized ads, our legitimate interest in funding a free game and preventing abuse (GDPR Art. 6(1)(f), KVKK Art. 5(2)(f)). |
| Website server logs | Serving the website, security | Legitimate interest (GDPR Art. 6(1)(f), KVKK Art. 5(2)(f)) |
We do not sell your data, we do not use it to build profiles, and we make no automated decisions that affect you.
4. Who receives data, and where
- Google (Google LLC, USA; Google Ireland Ltd. in the EEA): AdMob ads and Google Play.
- GameAnalytics (GameAnalytics ApS; servers may be in the EU and/or the US): only if you are 16+ and allow analytics.
- Apple (Apple Inc., USA; Apple Distribution International Ltd. in the EU): App Store distribution on iOS.
- Cloudflare (Cloudflare, Inc., USA): hosting this website.
These providers' servers are outside Türkiye and may be outside the EEA, so data is transferred internationally. Transfers from the EEA/UK rely on the EU Standard Contractual Clauses, the UK addendum and/or the EU-US Data Privacy Framework offered by these providers. Transfers from Türkiye rely on the appropriate safeguards and conditions in KVKK Article 9, such as standard contracts; for analytics, your explicit consent is also obtained.
5. How long data is kept
- Data on your device: until you uninstall the app or reset your progress.
- GameAnalytics events: for the period in GameAnalytics' data retention policy, after which they are deleted or kept only as anonymous aggregate statistics.
- AdMob data: according to Google's retention periods.
- Website server logs: short-term, according to Cloudflare's policy.
6. Your rights
Under KVKK Article 11 you may learn whether your data is processed and request information about it, learn the purpose of processing, know the third parties it is transferred to in Türkiye or abroad, request correction or erasure, object to results produced solely by automated analysis, and claim compensation for damage caused by unlawful processing. You may also apply to the Turkish Personal Data Protection Board.
Under the GDPR / UK GDPR you have the right to access, rectify and erase your data, to restrict processing, to data portability, to object, and to withdraw consent at any time. You can also lodge a complaint with your local data protection authority.
Send any request to [email protected]. We reply free of charge within 30 days. Because there are no accounts, we cannot identify you directly; if you want analytics data deleted, telling us your device, platform and roughly when you first played helps us find it.
7. Withdrawing consent
- Analytics: In the game, open Settings and turn the analytics switch off. From that moment no events are sent.
- Ad consent (EEA/UK): Settings → Ad privacy options.
- Android advertising ID: Device Settings → Google → Ads → reset or delete advertising ID.
- All local data: Uninstall the app.
Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it.
8. Children
Sweet Belt is suitable for players aged 8 and over and is meant for a general audience, including children. The first time you open the game it asks for your birth year. We do not store the year, only an age group (under 13, 13–15, or 16 and over), and it never leaves your device.
- Under 13: ad requests are marked as directed at children (COPPA and the Google Play Families policy). Ads are non-personalized, the advertising ID is not sent, ad content is limited to the "General" rating, and no analytics are collected.
- 13–15: ads are non-personalized, no ad consent form is shown, and no analytics are collected.
- 16 and over: the consent choices described above apply.
The only purchase is the optional "No Ads", which goes through the store's own purchase screen and parental controls (such as Google Family Link or Apple's Ask to Buy). There is no chat, account or user profile in the game. If you are a parent and believe your child's data has been processed, contact us and we will take care of it.
9. Security
All data that leaves your device is sent over encrypted connections (HTTPS/TLS). We do not store personal data on servers of our own.
10. Third-party policies
- Google: How Google uses data in advertising
- Google: How Google uses information from partner apps
- Google Privacy Policy
- GameAnalytics Privacy Policy
- Apple Privacy Policy
- Cloudflare Privacy Policy
11. Changes
We may update this policy as the game changes. If we make an important change, we will let you know in the game and ask for your consent again where needed. The current version is always on this page; the effective date above shows the latest change.
12. Contact
EKSAND BİLGİSAYAR SANAYİ TİCARET LİMİTED ŞİRKETİ
Bostanbaşı Mahallesi, İncirlik Sokak No: 8/5 Z/4, Yeşilyurt / Malatya, Türkiye
[email protected]